Why incumbents don’t lose

We asked our 334 Client Proxies how they choose, keep and drop law firms. Two things stood out. The barrier is personal. Asked what stops them from moving high-stakes work, close to nine in 10 named their own career exposure: being the one who answers for the decision...

Too late, too few, too polite

Every firm learns why it wins and loses too late, from too few people, who are too polite to tell the whole story. There’s now a fourth source, says Steven Lewis, and it’s worth understanding before someone sells you a bad version. A major firm lost a panel every firm...