In this webinar taster, Graham Archbold shared how professional services firms could make client listening a more effective driver of relationships, loyalty and growth.
He explored how firms could move beyond occasional feedback exercises and use client insight more strategically across the business, including:
• What effective client feedback programmes could reveal
• Why valuable client insight was often underused
• How feedback could uncover opportunities to strengthen relationships and generate new revenue
• How benchmarking could add greater value to client insight
• How firms could make the client voice more visible in decisions around services, relationships, markets and growth
• How better internal distribution of insight could help secure senior buy-in
Drawing on practical examples and research from across the professional services market, Graham shared how firms could turn client feedback into useful commercial intelligence that benefits the wider business.
Members can watch full webinar here:
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