The truth about AI in professional services PR

Communications teams are embracing AI – but cautiously. As tools evolve, the real test is to balance speed and scale with judgement and trust, says Ryan McSharry and Helen Scott. The professional services sector is rarely first to adopt new technologies – nor is it...

Law firm content overload, finds study

One hundred and fifty of the world’s top law firms published an average of 15 new thought-leadership articles, reports and white papers every week over the past six months, finds the Centre for Professional Services Research. However, over the same period, only one...

The data delusion

Barney O’Kelly asks whether the deification of data created a false god for professional services marketing? To be clear, I don’t hate data. The right numbers, interpreted in the right way, can be very powerful. However, many firms don’t have the right data, and many...