by Kirsty Hughes | May 1, 2026 | PM Magazine
The Candid Divorce Lawyer campaign offers several practical insights: • Prioritise audience mindset over service messaging Content should reflect where the audience is in their journey, not where the firm wants them to be. • Use multiple channels with defined roles...
by Kirsty Hughes | May 1, 2026 | PM Magazine
What happens when legal marketing focuses on support rather than services? Kirsty Hughes explains how early-stage, human-centred content can reshape engagement. For many individuals, the decision to divorce is not a single moment but a gradual and often isolating...
by Matt Baldwin | May 1, 2026 | PM Magazine
The accountancy landscape is facing profound change. Technology is shaping the way work is delivered and external investment is reshaping how firms are owned. Maria Kelly tells Matt Baldwin why Mercer & Hole intends to remain “fiercely independent” and how growth...
by Charlotte Wilson | May 1, 2026 | PM Magazine
Successful rebrands start from a position of confidence and ambition, but are grounded in truth says Charlotte Wilson. Rebrands in professional services are often prompted by disruption: mergers, leadership change or a faltering growth story. Ours was driven by...
by Matt Baldwin | May 1, 2026 | PM Magazine
ApprenticeLink, founded in July 2024, has grown into an apprentice-led cross-industry network of more than 275 early career professionals, offering events and informal meetups that help apprentices build the networks, confidence and skills they may otherwise miss...
by Lee Curtis | May 1, 2026 | PM Magazine
Pricing in professional services is often treated as a rational exercise. It is anything but, says Lee Curtis. Psychology, not spreadsheets, drives client decisions. We like to think pricing is rational. It isn’t. Take a restaurant wine list. Most people won’t buy the...
