Business development leaders are increasingly being asked to balance growth, relationship development and meaningful ESG impact. A new profession-wide initiative with Cancer Research UK offers a way to do all three – while supporting a cause that touches us all.
If you work in BD in a law firm, you will recognise that ‘purpose’ is no longer separate from commercial strategy. Clients want to work with organisations whose values feel real. Employees want a sense of connection beyond the day job and leadership teams are increasingly looking for initiatives that strengthen relationships in a way that is authentic and sustained.
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