by Matt Baldwin | May 1, 2026 | PM Magazine
For as long as I can remember, professional services marketers have been accused of owning just one of the ‘four Ps’ of marketing – promotion. The other three – product, place and price (do you really need reminding?) – all sat with fee-earning colleagues, usually...
by Kim Tasso | May 1, 2026 | Editor's picks, PM Magazine
As private equity accelerates across professional services, firms attending the Managing Partners’ Forum’s Professional Services Growth Conference faced a critical question: How do you turn investment into sustainable growth? Kim Tasso joined them to discover the...
by John de Forte | May 1, 2026 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. How can law firms counter negative perceptions about their profession? An IT expert asked a user to choose a password of eight characters. The user replied: ‘Snow White and the Seven...
by Larysa Hale | May 1, 2026 | PM Magazine
AI visibility is a discipline, not a one-off project, writes Larysa Hale. Right. Now that I have your attention, let’s be honest: nobody becomes a hero in seven days. What you can do in seven days is stop being invisible. Marketing has long revolved around rankings,...
by Hayley Brooksbank | May 1, 2026 | PM Magazine
The AI winners won’t be the firms with the fanciest platforms; they’ll be the firms that build confident, responsible AI behaviour at scale. That’s a culture job, not an IT one, writes Hayley Brooksbank. Most AI conversations in professional services firms start with...
by Richard Lackey | May 1, 2026 | PM Magazine
Richard Lackey explains how Weightmans is transforming law sector perceptions with leadership-driven, people-focused creative content. Launched amidst a rapidly evolving industry landscape, Weightmans’ Real Leaders campaign was designed to elevate the firm’s brand and...
