A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal branding is built through consistent insight and genuine engagement – not self-promotion, says Lara Mitchard.
In our work with professional services firms, we are seeing senior hiring conversations shift beyond capability alone to include credibility, visibility and influence in the wider market. Whether you are applying for a new role or making the case for a promotion, a visible, well-managed media presence can be the difference between being considered and being chosen.
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