by Tyna Adediran | Jul 1, 2026 | PM Magazine
Most firms are collecting client feedback. Few are turning it into revenue. Tyna Adediran at Kreston Pedabo in Nigeria explains how the Kreston Global network turns insight into revenue. Professional services firms pour significant resources into marketing and...
by Matt Baldwin | Jul 1, 2026 | PM Magazine
After a career in global law firms, Stephen Arnold joined Foot Anstey as its first Chief Client Officer. He tells Matt Baldwin why ambitious national firms can offer marketers greater influence, faster change and a louder client voice. Stephen Arnold has built a...
by Michelle Hughes | Jul 1, 2026 | PM Magazine
There is no shortage of specialists promising GEO, AIO and AI optimisation strategies. But for professional services firms, the route to visibility may be far less complicated – and far less exciting – says Michelle Hughes. A few weeks ago, I was doing my daily check...
by Naomi Butson | Jul 1, 2026 | Editor's picks, PM Magazine
Communications works best when it stops feeling like marketing, says Naomi Butson. It is a truth universally acknowledged, that a professional services firm in possession of a great reputation must be in want of someone to tell people about it. What is rather less...
by Chris Hinze | Jul 1, 2026 | Editor's picks, PM Magazine
The artificial spokesperson has arrived – polished, scalable and endlessly available. But when digital avatars start speaking for business leaders, who, asks Chris Hinze, is really accountable for what they say? There’s a peculiar loop in how we imagine the future: we...
by James Lumley | Jul 1, 2026 | PM Magazine
For nearly a decade, media relations lost ground to digital PR, SEO metrics and link chasing. Matt Baldwin of Coast Communications, who has spent 25 years getting professional services firms into the publications their clients read, thinks that was a mistake. AI is...
