Rebranding from a position of strength

by | May 1, 2026 | PM Magazine

Successful rebrands start from a position of confidence and ambition, but are grounded in truth says Charlotte Wilson. Rebrands in professional services are often prompted by disruption: mergers, leadership change or a faltering growth story. Ours was driven by...

Dentons’ ApprenticeLink

by | May 1, 2026 | PM Magazine

ApprenticeLink, founded in July 2024, has grown into an apprentice-led cross-industry network of more than 275 early career professionals, offering events and informal meetups that help apprentices build the networks, confidence and skills they may otherwise miss...

Pricing isn’t rational, it’s psychological

by | May 1, 2026 | PM Magazine

Pricing in professional services is often treated as a rational exercise. It is anything but, says Lee Curtis. Psychology, not spreadsheets, drives client decisions. We like to think pricing is rational. It isn’t. Take a restaurant wine list. Most people won’t buy the...

The case for going further

by | May 1, 2026 | PM Magazine

Shaun Jardine argues the billable hour is not just badly managed. It is structurally wrong. For Shaun Jardine, former law firm CEO and now a pricing consultant and author, the problem with professional services pricing runs deeper than transparency or discount...

Do you have money to burn?

by | May 1, 2026 | Editor's picks, PM Magazine

Many professional services firms are financially highly successful businesses. But that doesn’t mean that they get their pricing right. Byline.London’s James Lumley finds out why many firms are leaving money on the table, and why partners may be the worst-placed...