by Rob Watson | Jul 1, 2026 | PM Magazine
AI is transforming how buyers research professional services firms. But rather than ending thought leadership, it may force marketers to finally focus on what makes great content valuable in the first place, says Rob Watson. Many things in marketing are being tipped...
by Lara Mitchard | Jul 1, 2026 | PM Magazine
A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal branding is built through consistent insight and genuine engagement – not self-promotion, says Lara Mitchard. In our work with...
by Paul Roberts | Jul 1, 2026 | PM Magazine
If you don’t know what your clients want and expect, providing a good customer experience is difficult, if not impossible, writes Paul Roberts. Most professional service firms believe they listen to their clients in the most effective way possible by running surveys,...
by Ingrid Brown | Jul 1, 2026 | PM Magazine
Firms that treat purpose as a foundation rather than a formality are building culture, talent and commercial advantage that others find hard to replicate, writes Ingrid Brown. There is a conversation I have often with senior leaders in professional services, and it...
by Libby Maynard | Jul 1, 2026 | Editor's picks, PM Magazine
AI is changing more than legal workflows. It is beginning to reshape the economics of law firms themselves, says Libby Maynard. Artificial intelligence can now analyse documents, retrieve authorities, review contracts and produce draft advice in seconds. Much of the...
by Richard Silbermann | Jul 1, 2026 | PM Magazine
AI can generate content in seconds, but speed is not the same as creativity, says Richard Silbermann. AI is changing creative production and there are two emerging opinions. Agencies are panicking, worried AI will replace designers. Clients, on the other hand, are...
