by Matt Baldwin | Nov 1, 2025 | PM Magazine
Professional services firms have a complex relationship with brand. We all get branding – there has been a flurry of big rebrand and brand refresh programmes this year from PwC, Clifford Chance, Wedlake Bell, BDB Pitmans and Buzzacott, to name but a few. Yet those...
by PM Forum | Oct 2, 2025 | News
PM Forum, the world’s largest and fastest-growing community of professional services marketers, is delighted to announce that its parent company, Practice Management International (PMI), has acquired Profile Property Marketing Network – the UK’s leading networking...
by Matthew Rowe | Sep 1, 2025 | PM Magazine
Private equity is reshaping the law firm. Ellisons is taking a different route. Matthew Rowe explains why and how. In May 2025, against a backdrop of rapid consolidation in the local legal market, Ellisons launched a new values-led brand campaign titled In Your...
by Graham Archbold | Sep 1, 2025 | PM Magazine
Brand tracking is more than a marketing metric. It is the key to unlocking sustained investment in brand building, says Graham Archbold. A billboard with artfully curated imagery, a clever strapline, and your firm’s logo in the corner. A laser-targeted digital...
by Matt Baldwin | Sep 1, 2025 | PM Magazine
From criminology to fashion, Abi Lyons’ route into legal PR is anything but conventional as Matt Baldwin discovers. Abi Lyons is a PR Assistant at the international law firm Trowers & Hamlins. Apart from two short internships, it is her first job in public...
by Richard Chaplin | Sep 1, 2025 | Editor's picks, PM Magazine
Richard Chaplin introduces the Thought Leadership & Competitor (TLC) Intelligence toolkit – a novel solution that boosts cross-selling. Exclusively for PM Forum and Managing Partners’ Forum members, the toolkit uses AI to match client issues with relevant quality...
