PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Trump vs Big Law Communicating in Chaos
t has been a tumultuous start for US law firms under the Trump spotlight. Ben Girdlestone explores the reputational challenges. Normally, leaving the drafting of an article to the last minute before the deadline will only result in giving both the author and their...
Kim Tolkien : The network builder
Kim Tolkien is the Business Development Manager for the global intellectual property practice at Clifford Chance. She is also the founder of the Legal BD Futures Forum. Kim Tolkien has recently been promoted, taking her first manager role at the law firm Clifford...
Earning and learning – apprenticeship pioneers
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
Articles from latest issue
PM Forum welcomes the following new members
• Ashfords LLP • Buckles Solicitors LLP [button...
AI can’t replace your BD and marketing team
AI is fundamentally changing the way we work. But it won’t replace your firm’s...
Kidd Aitken open in Shanghai
Directory consultants Kidd Aitkin Legal Marketing has opened a new office in...
How Ashtons Legal utilise AI search?
Ashtons Legal, a full-service firm across East Anglia and beyond, has been a...
Totum EOT
The professional services recruiter Totum Partners has transitioned to an...
From SEO to GEO
AI is redefining search, says Dan Hodges. Over the last 22 years, we have...
Millie Grice : The first marketing apprentice
CBRE has long championed the apprenticeship route into the real estate...
PM Forum – event review Beyond the logo: Delivering a rebrand that resonates
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s...
Evolving approaches to chambers marketing and business development
Recipients of Marketing Team of the Year at the Legal 500 Bar Awards 2025,...
The People’s Republic of David Gray
David Gray Solicitors was established with a strong idealistic image. Now with...
AI adoption
So much has been written about how AI will change professional services and...
Reaching out
Icarus tries to persuade school leavers that a career in marketing could be...
Branding innovation and technology Another item for the to-do list?
Barely a week goes by without news of a firm unveiling a creatively named,...
Latest news
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per...
Last chance to attend PM Forum annual conference 19 September 2025
The much-anticipated PM Forum’s annual conference is almost upon us and its...
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard...
PM Forum welcomes the following new members
New members: Torkin Manes, Canada King & Spalding, United Arab Emirates...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”