The AI winners won’t be the firms with the fanciest platforms; they’ll be the firms that build confident, responsible AI behaviour at scale. That’s a culture job, not an IT one, writes Hayley Brooksbank.
Most AI conversations in professional services firms start with tools: capability, security, governance, productivity, risk. All important.
But they often miss the real make-or-break factor: belief.
Because AI adoption is not primarily a technology challenge. It’s a cultural one. And the cultural question underneath it is trust.
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