PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
Articles from latest issue
Fifth Day: Promoting pro bono
Fifth Day is an advocacy initiative across the UK to promote and develop pro...
Does providing office space open doors?
Events have long been a cornerstone of professional services marketing, and...
Always learning
Most professional services firms have a rich variety of training and...
Esther Adetoba: Bringing content to life
There is a need to bring the human perspective to law firm content, Esther...
The unanswered question
Icarus hones his interview technique. Some readers may recall that at the end...
Career development: Your annual service is now overdue
In our everyday lives, we’re required to have certain items tested and checked...
A global thought leadership survey to help mid-tier firms punch above their weight
HLB is a top-10 global network of advisory and accounting firms across 157...
Why The Legal 500 and Chambers matter
The legal directories are seen as a badge of quality, shaping pitches,...
A campaign of quirks: Forsters brings property to life
Natalie Carter opens the door on Forsters’ new campaign for high-net-worth...
How to become a LinkedIn Influencer
Simon Marshall, TBD Marketing It’s perfectly possible to rank as a Linked...
LinkedIn Influencer
Every three months, marketing agency and PM Forum training partner TBD...
Thriving in uncertainty: How do professional services marketers navigate the next 12 months?
The results of the 13th annual PM Forum and Meridian West Strategy &...
Cultivating a sales culture
A strategic approach to enhancing sales performance and client relationships...
Latest news
PM Forum expands horizons with new strategic partnership with ICON Asia-Pacific
PM Forum is delighted to announce a new strategic partnership with ICON...
Client Talk and Anna Lake Insight merge
Client Talk, a leading provider of client listening and business development...
Reed Smith names Gillian Ward as Chief Marketing and Business Development officer
Global law firm Reed Smith has appointed Gillian Ward, a senior leader with...
Brodies appoints Julie McConnell to lead marketing and business development
Leading Scottish lawyers Brodies has appointed Julie McConnell as its Business...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”