PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual conference in central London. Kim Tasso joined them. To mark the 30th Annual PM Forum Conference, we shifted venues to the bright, modern Minster Building in the midst of insurance-land in...
Chambers hits law firms with stiff price increases as sales teams target partners
Law firm marketers question the value of the legal directories following substantial price rises and aggressive sales tactics, writes Matt Baldwin. Senior law firm marketers have reacted with frustration following substantial cost increases introduced by the private...
Burnishing your brand or buying a badge?
From hot-air balloons to horticultural show gardens, professional services firms are rethinking what sponsorship can do. In an era of brand building, visibility and values, James Lumley explores how firms are activating partnerships that go beyond the logo. For...
Articles from latest issue
Adopting a sales mindset is now more important than ever before
In an age of AI and new technology changing and enhancing the way we work, our...
Inside Simmons and Simmons’ Emerging Leaders Programme
Kate Kelly has joined the Emerging Leaders Programme for marketers and...
How can we prepare marketing and business development for the AI era?
Marketing and business development is facing its clean-up, shape-up and...
Thinking the unthinkable
Will AI spell the death of the billable hour, asks James Lumley? Professional...
There’s a bot for that… How artificial intelligence is transforming professional services marketing
Anybody who has worked for any amount of time in the marketing and BD...
Buzzwords to ditch in ’26
John de Forte takes a sideways look at the world of professional services...
Brand baggage
Behind every rebrand is a debrand. Firms must streamline, strengthen and stay...
Why firms must break the rainmaker habit
When firms uplift operational maturity and reduce rainmaker-dependence for...
How marketing and BD professionals need to adapt to thrive in 2026
Daniel Kondras shares five career tips for 2026. The number of marketing and...
PM Forum – event review Productisation of services
The PM Forum North West region gathered at Kennedys Law in Manchester on 3...
On the move ..
Esther Showemimo Capsticks has promoted Esther Showemimo to BD & Marketing...
Future trends in business development and marketing recruitment
The market for business development and marketing professionals in 2026 is set...
Foot Anstey appoints first Chief Client Officer
National law firm Foot Anstey has appointed Stephen Arnold as its first Chief...
Latest news
Totum EOT
The professional services recruiter Totum Partners has transitioned to an...
PM Forum – event review Beyond the logo: Delivering a rebrand that resonates
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s...
On the move ..
Catriona Russell Lester Aldridge has appointed Catriona Russell its Business...
PM Forum welcomes the following new members
Lavery, Canada Marks & Clerk, Canada Osborne Partners, India Dillon...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”