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The home of insight and inspiration for professional marketers

The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans

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Coaching Skills Academy

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The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.

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Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.

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Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.

“Required reading for all PSF marketers”

PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.

Years' worth of content

searchable articles

Articles to browse

Can AI help?

Can AI help?

One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...

Are you listening?

Are you listening?

‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...

Mentor Match

Helping member achieve their goals through sharing experiences and learning from others.

Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.

Established Mentorships

Matching points

Member testimonials

“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”

Sue Murdoch

Head of Business Development, EMEA, Pinsent Masons

“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”

Catriona Russell

Head of Business Development and Marketing, Goodman Jones

“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”

Patryk Zamorski

Europe Director of Talent, Dentons

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