Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
February 2026
PM Forum Canada: CMO Roundtable series 2026
Navigating the future of professional services: leadership, investment and innovation
March 2026
From Relationships to Revenue: How Top Firms Use Client Feedback for Sales
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
How Ashtons Legal utilise AI search?
Ashtons Legal, a full-service firm across East Anglia and beyond, has been a Conscious client since 2018. Their long-term investment in SEO, digital marketing and client experience has positioned them well for AI search. Despite GEO and AI search being relatively new,...
Totum EOT
The professional services recruiter Totum Partners has transitioned to an Employee Ownership Trust (EOT). The new structure places the business in the hands of its employees who have helped build and make it successful. [button...
From SEO to GEO
AI is redefining search, says Dan Hodges. Over the last 22 years, we have helped professional services firms succeed online. In that time, digital trends have shifted constantly, but the rise of generative search engine optimisation (GEO) and AI search marks a real...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”