Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2026
The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?
GEO: The New Rules of Being Found – CMO Roundtable Series 2026
The habit gap: Why professional services firms know what to do and still don’t do it
Latest trends in real estate bidding and pitching
October 2026
CMO Roundtable – From unsung heroes to guardians of strategic intelligence
PM Forum Annual Conference 2026
Driving innovation through “University-Business Collaboration” to achieve a competitive edge
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
From feedback to action: Tozers’ approach to client experience
Client experience is shaped by many small moments, says Caroline Bateman. Mapping those touchpoints helps us see what works and where change is needed. For any law firm, technical expertise matters. Clients need trusted advice, clear guidance and confidence that their...
You said. We did.
Collecting feedback is easy. Acting on it consistently to build a rewarding client experience is not, says Murgitroyd’s Laurence Cheney. As I prepare to move into the newly created role of Head of Clients, I have been reflecting on a question that many professional...
The spy who billed me
Mystery shoppers have prowled the supermarket aisles for decades. Now they’re phoning law and accountancy firms. But what do they actually catch? How do you mystery shop a professional services firm? You can hardly wander in with a basket. “It’s a lot harder than a...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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