Marketers in professional services are optimistic about AI, humble with their stakeholders and hungry for insight from inside their own firms, finds PM Forum conference chair Leor Franks.
I had the privilege of chairing the PM Forum Annual Conference on 7 October. With over 100 marketing and business development leaders in the room from a range of sectors, it seemed opportune to ask their thoughts on six topics raised by the speakers.
Megatrends
Firstly, I asked attendees which of four professional services megatrends would have the greatest impact on their firm.
There was a striking consensus in the room. Nearly three-quarters (74%) identified ‘AI and data’ as the key megatrend, far outweighing every other option. By comparison, ‘volatility and instability’ and ‘people and pay’ each attracted 10% of responses, with ‘capital and consolidation’ receiving just 6%.
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