Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Why all firms sound the same, why they shouldn’t – and how to create standout
The way you sound says everything about you. As AI makes comms more homogenous, having a distinct, ownable tone of voice is now a significant marketing opportunity, as Tom Chesher explains. Competition amongst law firms is fierce. Stringent training and regulation...
Anna Weeden Marketing the creatives
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
Why standing still isn’t an option Refreshing a professional services brand in 2025
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares how Buzzacott refreshed its brand to reflect where it’s heading – and the lessons learned along the way. The accountancy world has shifted. Technology is moving fast, regulations are...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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