Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
February 2026
PM Forum Canada: CMO Roundtable series 2026
Navigating the future of professional services: leadership, investment and innovation
March 2026
From Relationships to Revenue: How Top Firms Use Client Feedback for Sales
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Thinking the unthinkable
Will AI spell the death of the billable hour, asks James Lumley? Professional services firms face a fundamental paradox: they sell time while AI saves time. If a task that previously took three weeks now takes three days, what should the client pay? “I’ve spoken to a...
There’s a bot for that… How artificial intelligence is transforming professional services marketing
Anybody who has worked for any amount of time in the marketing and BD department of a UK law firm is likely to have a visceral reaction to the phrase ‘directory submissions’. Chambers & Partners and The Legal 500 were once, for those who are lucky enough not to...
Buzzwords to ditch in ’26
John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”