Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Advancing the Dialogue on Professional Services Marketing
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Abi Lyons – From fashion to law
From criminology to fashion, Abi Lyons’ route into legal PR is anything but conventional as Matt Baldwin discovers. Abi Lyons is a PR Assistant at the international law firm Trowers & Hamlins. Apart from two short internships, it is her first job in public...
A novel solution that boosts cross-selling
Richard Chaplin introduces the Thought Leadership & Competitor (TLC) Intelligence toolkit – a novel solution that boosts cross-selling. Exclusively for PM Forum and Managing Partners’ Forum members, the toolkit uses AI to match client issues with relevant quality...
A community of connections
When business development teams see themselves as business partners, it changes the way the role is approached. Laura Chamberlain tells Matt Baldwin how. To take on a global business development role supporting a top-tier practice at one of the world’s largest and...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”