Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
How IBB Law’s new visual identity is driving success
In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact. For over a decade, IBB Law had deliberated on updating its visual...
Realising a more practical approach to purpose
Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose? Perhaps it’s time for a shift to a business value proposition instead, says Ian Firth, Co-Founder and Principal of Bright Space Communications. It’s often said...
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”