Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
November 2026
From pureplay PR to integrated marcomms and beyond
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December 2026
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Generation game
How can marketers avoid the pitfalls of generative AI? John de Forte takes a sideways look at the world of professional services marketing. Generative AI seems to be in an arms race with itself. Its seemingly ineluctable upward spiral of self-improvement means that...
Why PM Forum training?
Confidence, community, career. Kim Tasso makes the case for PM Forum training. I recently joined a dozen senior and aspiring marketing and business development professionals at a new training workshop hosted at a leading City law firm. It was an energising and...
Where client journeys break
Anna Lake explains why client journey measurement goes beyond onboarding. Many professional services firms tell me they are measuring their client journeys. But when we scratch the surface, they are often looking at only a small part of the experience: the first...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”