by James Lumley | Nov 1, 2024 | PM Magazine
WeChat is the place to be if you want to market to China. And it is very different from LinkedIn, Instagram, Facebook and TikTok, as Mike Golden explains to James Lumley. “China has a few social media platforms,” says Mike Golden, who runs marketing agency Brandigo’s...
by Kim Tasso | Nov 1, 2024 | PM Magazine
More than 100 senior marketing and business development professionals attended the PM Forum’s annual conference. Kim Tasso joined them. What do you call 100 marketers revving up with anticipatory excitement? The energy of familiar and new faces – several from the...
by Matt Baldwin | Nov 1, 2024 | Editor's picks, PM Magazine
There are very few lawyers who have built a successful practice solely off the back of their social media presence and fewer who have built an entire firm. With close to one and a half million followers on TikTok, Instagram, Facebook and YouTube, Matt Baldwin has an...
by Matt Baldwin | Nov 1, 2024 | PM Magazine
It can be tough taking on a new role and even more so when new to the country. Yet Hannah Berryman has made an immediate impact with FRP’s flagship retail conference, as Matt Baldwin discovers. The UK has long been an attractive destination for Australian nationals,...
by Bernard Savage | Nov 1, 2024 | PM Magazine
By Dr Ruth Gotian and Andy Lopata. Reviewed by Bernard Savage. Published by FT Publishing £24.99 Mentoring: A Complete Guide to Effective Mentoring, published by the Financial Times, is a masterfully crafted resource that serves as both an enlightening read and a...
by Susanne Pugsley | Nov 1, 2024 | PM Magazine
How do marketers build a network when nobody wants to go to networking events, asks Susanne Pugsley? The generation gap is never more apparent when at marketing network events. Gen Xers, it seems, love to party at networking events and are never happier than drinking...
