by Graham Archbold | Jan 21, 2025 | PM Magazine
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page £31.99 Imagine telling your board that 33% of clients are ‘somewhat dissatisfied’ with the firm’s service performance based on ratings of availability and responsiveness. “Meh, so what, we’ve got...
by Joanne Milne | Jan 21, 2025 | PM Magazine
As we look to 2025, Joanna Milne, Head of Practice Business Development and Marketing at Totum, reviews the year and suggests some trends for the new year. The candidate market for business development and marketing roles in professional services has fluctuated...
by Anne Blackman | Jan 21, 2025 | PM Magazine
It’s time professional services marketers learned to embrace time and repetition, says Anne Blackman. “Familiarity, far from creating contempt, drives contentment.” Is this true? For those involved in marketing for professional services firms, the answer is a...
by Dave Harris | Jan 21, 2025 | PM Magazine
For CRM initiatives to succeed, firms must ground their CRM choices in strategy rather than competitor benchmarks, writes Dave Harris. There is a recurring pattern that poses a serious challenge to effective implementation and value realisation. Despite CRM vendors’...
by Bernard Savage | Jan 21, 2025 | PM Magazine
Hybrid working is here to stay. But what are the pros and cons of hybrid working for marketing and business development professionals, asks Bernard Savage, and how can firms make it work? Hybrid working wasn’t a thing when Elvis Costello wrote the song Welcome To The...
by Matt Baldwin | Jan 21, 2025 | Editor's picks, PM Magazine
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
