by Siew Fong Yiap | Apr 3, 2024 | PM Magazine
The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...
by Vikki Bentwood | Mar 23, 2024 | PM Magazine
Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...
by Susanne Pugsley | Mar 22, 2024 | PM Magazine
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
by icarus | Mar 1, 2024 | PM Magazine
“Now, here’s an idea,” announced my managing partner, theatrically. “A drinks party with no drinks.” It was the monthly meeting, and we’d been discussing how we might get the firm’s staff together to cheer them up at an austere time of the year. MP paused so that we...
by Barbara Koenen-Geerdink | Mar 1, 2024 | PM Magazine
With the eyes of the world on the UAE and COP28, Al Tamimi & Company stepped up its marketing, BD and pro bono activity. Barbara Koenen-Geerdink and Joanna Thomas share their COP28 journey. The Conference of the Parties (COP) in its 28th edition, COP28, took place...
by Sholto Lindsey-Smith | Mar 1, 2024 | PM Magazine
Professional services firms are now taking a more considered and creative approach to the integration of brands. It is, says Sholto Lindsay-Smith, important if value is to be driven from the deal. The merger of Allen & Overy and Shearman & Sterling will result...
