by Jo Cunningham and Richard Silbermann | Nov 18, 2024 | PM Magazine
In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact. For over a decade, IBB Law had deliberated on updating its visual...
by Ian Firth | Nov 18, 2024 | PM Magazine
Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose? Perhaps it’s time for a shift to a business value proposition instead, says Ian Firth, Co-Founder and Principal of Bright Space Communications. It’s often said...
by Emma Poole | Nov 18, 2024 | Editor's picks, PM Magazine
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
by Matt Baldwin | Nov 1, 2024 | PM Magazine
I used to love Twitter. It was a little like my favourite pub (The Alma, Wandsworth Town). A terrific mix of people, views, gossip, news, laughter and banter. Of course, there were the idiots, but they were largely left alone, pushed into the corner and ignored. The...
by PM Forum | Nov 1, 2024 | Job board, News, PM Magazine
PM Forum has conducted its annual marketing salary and performance reviews survey for the past 17 years. The latest was organised in October 2024 jointly with ICON, a 3,000 strong association for professional services marketers across the Asia-Pacific region. It was...
by Matt Baldwin | Nov 1, 2024 | News, PM Magazine
The Managing Partners’ Forum and the Centre for Professional Services Research have announced that the ceremony for the Professional & Business Services (PBS) Growth Awards will be an integral part of the PBS Growth Summit. The PBS Growth Awards (known as the MPF...
