Setfords appoints director of corporate affair

Setfords, the UK’s largest platform law firm, has appointed Tom Anelay as Director of Corporate Affairs. The appointment forms part of Setfords’ investment in how it communicates with lawyers, clients and the wider market. Having pioneered the consultant model in the...

Bell Yard and Kysen Communications merge

Bell Yard Communications and Kysen PR have merged to create a new legal PR powerhouse Bell Yard Kysen. Bell Yard Communications’ founder Melanie Riley has taken the role of Managing Director, while Kysen PR’s founder and Managing Director Clare Rodway is now an...

Where’s the value?

For as long as I can remember, professional services marketers have been accused of owning just one of the ‘four Ps’ of marketing – promotion. The other three – product, place and price (do you really need reminding?) – all sat with fee-earning colleagues, usually...

Lawyers in the dock

John de Forte takes a sideways look at the world of professional services marketing. How can law firms counter negative perceptions about their profession? An IT expert asked a user to choose a password of eight characters. The user replied: ‘Snow White and the Seven...