For nearly a decade, media relations lost ground to digital PR, SEO metrics and link chasing.
Matt Baldwin of Coast Communications, who has spent 25 years getting professional services firms into the publications their clients read, thinks that was a mistake. AI is proving him right.
Matt Baldwin started out as a journalist before moving into PR at a series of law firms 30 years ago, setting up Coast Communications in 2003. And, as he points out, Coast does one thing: media relations for professional services firms.
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