Professional services public relations came of age in an era of noise and disruption. Now, as it faces the predicted AI revolution, comms leads are predicting a return to fundamentals of the craft. Byline.London’s James Lumley finds out more.
Ryan McSharry, a Director at Infinite Global, which has advised professional services organisations on PR for nearly 30 years, has noticed a theme that has become a trend. His professional services clients are becoming more reticent.
“We’ve noticed a dramatic pullback in terms of brand positioning,” he says. “There was a period when firms seemed to have an opinion on everything. They’re now becoming more circumspect and focused on the day job.”
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