PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
X marked the spot
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
Long live the Legal Queen
There are very few lawyers who have built a successful practice solely off the back of their social media presence and fewer who have built an entire firm. With close to one and a half million followers on TikTok, Instagram, Facebook and YouTube, Matt Baldwin has an...
Articles from latest issue
Macpherson Kelley’s Amplifier success
When the Australian law firm Macpherson Kelley adopted the Amplifier approach...
The trust sellers – Helping marketing professionals move beyond the leap of faith
Greg Tilse explains how leading professional services firms use real-time...
Brand watch – Fisher German
Laura Taylor explains why and how Fisher German embarked on a bold brand...
Spotlight – Eleanor Braham
Bindmans is a knight in shining armour to many of its clients. It is, Eleanor...
Colour speaks louder than words
Michelle Hughes explores what colour says about your brand. There are many...
The art of marketing
For marketers to truly understand their firm it helps to see it through the...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons...
Managing the middle – Making the most of intermediary and referrer relationships
Marketing and business development teams should be the referral engine in...
Rewriting the rules
Law firm Spencer West thinks referrals are so important it based its business...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Going Aiwol?
John de Forte takes a sideways look at the world of professional services...
Highlights from the 2025 Professional Growth Summit
The Managing Partner’s Forum held its inaugural Professional Services Growth...
Beyond the bill : How marketing and BD teams drive value-based pricing success
Business development teams are law firms’ secret weapons in value-based...
Latest news
On the move
David Yates has joined Dechert as a Senior Client Development Manager. He...
PM Forum India launch
The who’s who of the professional services marketing community convened to...
Building a PM Forum Community across Canada
The PM Forum continues to expand and reignite its presence in Canada, working...
Rickard Luckin appoints new marketing head
Accountants Rickard Luckin has announced the promotion of Kim Aaronricks to...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”