PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
The art of marketing
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...
Articles from latest issue
How can we prepare marketing and business development for the AI era?
Marketing and business development is facing its clean-up, shape-up and...
Thinking the unthinkable
Will AI spell the death of the billable hour, asks James Lumley? Professional...
There’s a bot for that… How artificial intelligence is transforming professional services marketing
Anybody who has worked for any amount of time in the marketing and BD...
Buzzwords to ditch in ’26
John de Forte takes a sideways look at the world of professional services...
Brand baggage
Behind every rebrand is a debrand. Firms must streamline, strengthen and stay...
Why firms must break the rainmaker habit
When firms uplift operational maturity and reduce rainmaker-dependence for...
How marketing and BD professionals need to adapt to thrive in 2026
Daniel Kondras shares five career tips for 2026. The number of marketing and...
PM Forum – event review Productisation of services
The PM Forum North West region gathered at Kennedys Law in Manchester on 3...
On the move ..
Esther Showemimo Capsticks has promoted Esther Showemimo to BD & Marketing...
Future trends in business development and marketing recruitment
The market for business development and marketing professionals in 2026 is set...
Foot Anstey appoints first Chief Client Officer
National law firm Foot Anstey has appointed Stephen Arnold as its first Chief...
Rethinking rainmakers: How top firms multiply talent and drive growth
Firms that reduce rainmaker dependence unlock dramatically better performance,...
Black History Month : Beyond buzzwords
As part of Black History Month, PM Forum was joined by guest speaker Philip...
Latest news
PM Forum strengthens property sector reach through Profile Property Marketing Network
PM Forum, the world’s largest and fastest-growing community of professional...
On the move .
Tom Dunn Tom Dunn has joined Simmons & Simmons as a Business Development...
Harnessing AI for growth – insights from Cambridge
On 1 July, the East of England Committee hosted a forward-looking event at the...
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”