PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Trump vs Big Law Communicating in Chaos
t has been a tumultuous start for US law firms under the Trump spotlight. Ben Girdlestone explores the reputational challenges. Normally, leaving the drafting of an article to the last minute before the deadline will only result in giving both the author and their...
Kim Tolkien : The network builder
Kim Tolkien is the Business Development Manager for the global intellectual property practice at Clifford Chance. She is also the founder of the Legal BD Futures Forum. Kim Tolkien has recently been promoted, taking her first manager role at the law firm Clifford...
Earning and learning – apprenticeship pioneers
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
Articles from latest issue
Branding innovation and technology Another item for the to-do list?
Barely a week goes by without news of a firm unveiling a creatively named,...
From Tudors to TikTok : How to celebrate the world’s oldest law firm
All organisations are keen to identify that ‘thing’ which makes them unique...
Beyond the tick box : Unlocking the value of corporate partnerships
Corporate sponsorships can no longer be seen as just a tick-box exercise....
PEM at Cambridge Tech Week : Sponsoring innovation, supporting growth
Sponsorship demands creativity in activation to ensure marketing and BD...
I’ll be back
In the world of AI and with a nod to a sci-fi classic, Jack Osbon explains how...
Integrating lateral hires
Marketing and business development teams are playing a stronger role in...
Why all firms sound the same, why they shouldn’t – and how to create standout
The way you sound says everything about you. As AI makes comms more...
Anna Weeden Marketing the creatives
A deep passion for the creative industries builds great marketers. Anna Weeden...
Why standing still isn’t an option Refreshing a professional services brand in 2025
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares...
The Lover Brand
In late September, Wedlake Bell revealed a very different brand. It is, says...
Trust in the balance : Brands and DEI in a shifting world
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is...
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual...
Chambers reacts
Chambers is investing significantly in how we work with law firms. Our...
Latest news
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard...
PM Forum welcomes the following new members
New members: Torkin Manes, Canada King & Spalding, United Arab Emirates...
On the move .
Caroline Tremlett Caroline Tremlett has joined Addleshaw Goddard as a Business...
Millions being lost by lawyers who fear appearing too ‘pushy’
Lawyers who do not refer clients to colleagues for fear of appearing pushy are...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”