As part of its plan to educate and inform, PM Forum Canada hosted an informative webinar on what to think about when choosing CRM Systems (writes Natasha Tucker, Director, Business Development, Technology & Operations at Bennett Jones).
The session provided practical and thought-provoking advice on how professional services firms can move beyond simply storing contacts to using CRM strategically. It was noted that one pitfall to avoid is that of implementing CRM technology without first clearly defining the business objectives it is meant to suppor
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