PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Leadership styles – How do they affect culture and job satisfaction?
Effective leadership styles play a crucial role in retaining talent within the workplace. When leadership changes occur, it brings a level of uncertainty which can often lead to feelings of stress and anxiety, playing a significant role in staff mental health and...
When everything is ‘strategic’, is anything?
Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset morphing into a catchall that can, paradoxically, mean everything and...
Have a Break
Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to explore consumer marketing content and draw inspiration from it. With some tailoring, nuance and imagination it can offer insights drawing on consumer...
Articles from latest issue
Mentoring A Complete Guide to Effective Mentoring
By Dr Ruth Gotian and Andy Lopata. Reviewed by Bernard Savage. Published by FT...
Where is everybody?
How do marketers build a network when nobody wants to go to networking events,...
Room for improvement
Icarus wonders how to evade awkward questions. Rosemary, the firm’s head of...
PM Forum launches specialist job board for MBD roles in Professional Services
PM Forum, the global community for marketing and business development (MBD)...
Ella Follis- Great design elevates complex messages
Design is often an afterthought. But without a best-in-class creative team...
Feeling stuck? Design your happiness through experimentation
Do you ever feel like your life is on autopilot? Are you seeking ways to...
How wellbeing drives leadership excellence
Wellbeing may have started as a buzzword, but it has recently become a vital...
Much to look forward to?
John de Forte takes a sideways look at the world of professional services...
AI in the professions A reputation battleground
The role of AI in the professions is not a new phenomenon but it continues to...
Capitalising on client criticism
Once you set an expectation that you’ll listen to clients then there is an...
Are in-house teams set up for winning work?
Is it time to drop job titles and focus on task-based delivery, asks Christine...
How effective client experience drives business growth
In today’s competitive marketplace, standing out has become more challenging....
Hurry slowly
Starting a business is easy. But scaling up a professional services firm is a...
Latest news
PM Forum launches specialist job board for MBD roles in Professional Services
PM Forum, the global community for marketing and business development (MBD)...
PM Forum announces dynamic communities
Member confidence, core life skills and personal growth are boosted through...
PM Forum news : PM Forum launches in Wales
Professional services marketers and practitioners from legal and accountancy...
Two new workshops for PM Forum members and non-members
South West digital marketing experts Optix Solutions have put together two new...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”