PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
X marked the spot
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
Long live the Legal Queen
There are very few lawyers who have built a successful practice solely off the back of their social media presence and fewer who have built an entire firm. With close to one and a half million followers on TikTok, Instagram, Facebook and YouTube, Matt Baldwin has an...
Articles from latest issue
PM Events review – PM Forum Middle East community hosts an impactful day of personal branding
Hosted at Kreston Menon’s Dubai office and facilitated by PM Forum’s Middle...
Azets appoints Paula Darvell as Group Chief Marketing Officer
Azets, the international advisory, outsourcing and compliance group, has...
Ashurst appoints Chief Business Development Officer
Global law firm Ashurst has appointed Adam Soames as its Chief Business...
Stop and listen
Asking for feedback invites vulnerability. We of course want to hear about how...
Never mind the MEAT – where’s the beef?
John de Forte takes a sideways look at the world of professional services...
Data Storytelling in Marketing – How to tell persuasive stories through data
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page...
Trendwatch – How business development and marketing will change in 2025
As we look to 2025, Joanna Milne, Head of Practice Business Development and...
Just a little patience
It’s time professional services marketers learned to embrace time and...
From strategy to software – Closing the gap between CRM goals and execution
For CRM initiatives to succeed, firms must ground their CRM choices in...
Welcome to the working week
Hybrid working is here to stay. But what are the pros and cons of hybrid...
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great...
Make it rain
What makes a rainmaker successful? Deborah Farone reveals the secrets of...
Data is my currency
Taking the leap from a big to a smaller firm, where marketing and BD starts...
Latest news
Azets appoints Paula Darvell as Group Chief Marketing Officer
Azets, the international advisory, outsourcing and compliance group, has...
Ashurst appoints Chief Business Development Officer
Global law firm Ashurst has appointed Adam Soames as its Chief Business...
Marketing salaries 30% higher in Australia than the UK
PM Forum has conducted its annual marketing salary and performance reviews...
Ceremony for the PBS Growth Awards now part of the PBS Growth Summit
The Managing Partners’ Forum and the Centre for Professional Services Research...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”