PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
The art of marketing
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...
Articles from latest issue
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head...
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per...
Last chance to attend PM Forum annual conference 19 September 2025
The much-anticipated PM Forum’s annual conference is almost upon us and its...
Client experience doesn’t take a holiday, even if your teams do…
Does your ‘out of office’ leave clients in the cold, asks Anna Lake. By the...
Understanding the link between legal directories and AI search
With directory researchers increasingly using AI to test the validity of...
Marked by robots
John de Forte takes a sideways look at the world of professional services...
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard...
Edge of burnout
The summer is a time when many of us head off for a week or two to recharge...
Best of Friends: Canada and the IBA
The IBA heads to Canada in November this year, and the PM Forum’s Canadian...
Building B2B Relationships
How to identify, map and develop key relationships to win more business. In a...
Face time, thought leadership and the decline of paid ads: What clients really want from your market
Stop guessing and start listening. Your clients already know what they want,...
You scratch my back…
If referral relationships aren’t in your BD plan, you might be missing a...
PM Forum welcomes the following new members
New members: Torkin Manes, Canada King & Spalding, United Arab Emirates...
Latest news
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per...
Last chance to attend PM Forum annual conference 19 September 2025
The much-anticipated PM Forum’s annual conference is almost upon us and its...
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard...
PM Forum welcomes the following new members
New members: Torkin Manes, Canada King & Spalding, United Arab Emirates...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”