PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Recruiting differently : Do you hold the key to unlocking client relationships?
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
X marked the spot
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
Long live the Legal Queen
There are very few lawyers who have built a successful practice solely off the back of their social media presence and fewer who have built an entire firm. With close to one and a half million followers on TikTok, Instagram, Facebook and YouTube, Matt Baldwin has an...
Articles from latest issue
UK firms top responsible business index
UK law firms have continued to scale up responsible business activity, topping...
From back office to brand story Using and marketing AI event review – London, 16 September 2025
For the third year running, global law firm Dechert LLP hosted the PM Forum...
Clare Quinn-Waters joins Edwin Coe as Chief Growth Officer
Edwin Coe has appointed Clare Quinn-Waters to the newly created role of Chief...
PM Forum joins forces with leading property networking group
Practice Management International (PMI) – the holding company of the world’s...
The fame game
Professional services firms have a complex relationship with brand. We all get...
PM Forum strengthens property sector reach through Profile Property Marketing Network
PM Forum, the world’s largest and fastest-growing community of professional...
How Ellisons used independence to power brand differentiation
Private equity is reshaping the law firm. Ellisons is taking a different...
From hunches to hard data
Brand tracking is more than a marketing metric. It is the key to unlocking...
Abi Lyons – From fashion to law
From criminology to fashion, Abi Lyons’ route into legal PR is anything but...
A novel solution that boosts cross-selling
Richard Chaplin introduces the Thought Leadership & Competitor (TLC)...
A community of connections
When business development teams see themselves as business partners, it...
Everyone’s an expert
The way consumers buy professional services is changing. But are firms keeping...
The power of harnessing neurodivergent talent
If marketing and business development want to remain agile, innovative and...
Latest news
On the move
David Yates has joined Dechert as a Senior Client Development Manager. He...
PM Forum India launch
The who’s who of the professional services marketing community convened to...
Building a PM Forum Community across Canada
The PM Forum continues to expand and reignite its presence in Canada, working...
Rickard Luckin appoints new marketing head
Accountants Rickard Luckin has announced the promotion of Kim Aaronricks to...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”