Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Advancing the Dialogue on Professional Services Marketing
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Harnessing AI for growth – insights from Cambridge
On 1 July, the East of England Committee hosted a forward-looking event at the Cambridge offices of Mills & Reeve, exploring how artificial intelligence is transforming professional services. Ben Lee, Head of Data and AI at Bidwells, returned as keynote speaker,...
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head of Business Development, supporting its continued growth strategy and national expansion. With more than 15 years’ experience in senior business development and marketing roles in the...
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per lawyer – but many are still struggling to make it work, new research shows. AI spend has skyrocketed as firms fight to keep up with the rapidly evolving technology, with those in the UK setting...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”