by Bob Mytton | Nov 1, 2026 | PM Magazine
AI can make creative work quicker, easier and cheaper to produce. But without the right questions and controls, it can also make your brand less distinctive, less coherent and harder to trust, says Bob Mytton. AI is already part of the creative process. It can help...
by Bob Mytton | Jul 1, 2025 | PM Magazine
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
