Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
PM Forum South West Summer Drinks
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Eyes. Head. Heart.
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
Systemising referrals in professional services
A clear referral strategy will broaden a firm’s business development reach, generating more fees from more people, argues Thomas Coles. Research has repeatedly shown that more than 80% of satisfied clients are willing to recommend a firm but less than 30% do so...
Rethinking technology evaluations in professional services
The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck. Too many firms still evaluate technology through a 1990s procurement lens: issue an...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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