Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Beyond the bill : How marketing and BD teams drive value-based pricing success
Business development teams are law firms’ secret weapons in value-based pricing implementation. Shaun Jardine explains why. When I first started helping law firms implement value-based pricing and created the 8 P Point Plan™, I quickly realised something crucial....
It’s a matter of trust
How can professional service providers build trust amongst clients through reviews? PM Magazine asked Alicia Skubick, the Chief Customer Officer at Trustpilot, for advice. Trust is the cornerstone of many professional services, particularly in industries such as legal...
Trump vs Big Law Communicating in Chaos
t has been a tumultuous start for US law firms under the Trump spotlight. Ben Girdlestone explores the reputational challenges. Normally, leaving the drafting of an article to the last minute before the deadline will only result in giving both the author and their...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”