by Stuart Dodds | Jan 1, 2024 | PM Magazine
Pricing and profitability have remained two constants for leadership teams. Increasingly marketing and BD is at the heart of those discussions. But how confident are your pricing strategies? Stuart Dodds offers three steps to more confident pricing. Marketing and BD...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Change sometimes creeps up on us so slowly that we barely notice the impact it has. Other times, it hits you hard, changing everything in an instant. Professional services marketing is, I believe, heading for one of those defining moments. The next five years will...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A degree in geology and gemmology is perhaps an unconventional route into professional services marketing but it brings more than a sparkle to the role at Barnes Roffe. Marketing Executive Victoria Fletcher speaks to Matt Baldwin. BarnesRoffe is a top 50 accountancy...
by Neasa MacErlean | Jan 1, 2024 | PM Magazine
Linford Grey has established itself as a digital accountancy firm, taking advantage of the digital revolution to win new work. Its marketing team was crowned ‘In-House Marketing Team of the Year’ at the annual Accounting Excellence Awards. Sophie Redman, its Head of...
by Russell Wardrop | Jan 1, 2024 | PM Magazine
It’s time to give it some attitude, argues Russell Wardrop, the CEO of KWC Global. We can’t predict the future and we would be fools to try, but here are seven old-fashioned traits you need now when the Leviathans quiz you over that budget approval, global campaign or...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Marketing and business development is facing a rapidly changing landscape. So how do you structure a team in a time of flux? As marketing becomes increasingly specialised and innovative, marketers will need to keep abreast of changes across the industry as well as...
