by Jennifer Owen | Jan 1, 2024 | PM Magazine
Totum consultant Jennifer Owen considers the year ahead for the marketing and business development function, and the new skills and capabilities that are emerging to support professional services firms. As we head into 2024, it’s understandable in today’s political...
by Bertie Heppel | Jan 1, 2024 | PM Magazine
A new Client Experience Maturity Benchmark from Meridian West allows firms to compare their client listening programmes against their peers. Bertie Heppel shares some of Benchmark’s findings. In the ever-evolving landscape of professional services, client listening is...
by Claire Rason | Jan 1, 2024 | PM Magazine
The Thriving Lawyer promises an innovative model, grounded in science, to help lawyers thrive. It describes itself as a resource for promoting well-being and culture-change in the legal sector. As someone who promotes mental health in legal, these all sound like the...
by Lisa Hart Shepard | Jan 1, 2024 | PM Magazine
The CMO’s role is evolving towards the development and implementation of a firm’s strategy and responsible business practices are becoming an integral consideration, says Lisa Hart Shepherd. Marketing is increasingly finding itself in the unofficial role as the...
by Richard Crook | Jan 1, 2024 | PM Magazine
Saffery announced a major milestone in its 168-year history with a comprehensive rebrand. Marketing and Business Development Director Richard Crook unwraps the components of a successful branding project. Navigating the complex terrain of rebranding in professional...
by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
The law firm Taylor Walton has launched a dynamic new brand that reinforces and reflects the collaborative way it works with businesses and private individuals across Hertfordshire and Bedfordshire. The firm, with offices in St Albans, Luton and Harpenden, has a...
