by Matt Baldwin | Mar 1, 2024 | PM Magazine
An early career working with some of the largest brands on the planet has instilled disciplines that are now building a successful in-house career. Marketing executive Alex Parry, at global insurer Markel, speaks to Matt Baldwin. Many professional services marketers...
by Neasa MacErlean | Mar 1, 2024 | PM Magazine
Cripps’ Senior Partner Mike Scott and Purpose and Impact Manager Liz Carter tell Neasa MacErlean why B Corp works for them and how Cripps is on the road to net zero by 2030. Will law firms earn less in profits if they become B Corps? Will they stop representing...
by Alastair Beddow | Mar 1, 2024 | PM Magazine
The results of the 12th annual PM Forum and Meridian West International Marketing Benchmark suggest some CMOs are forging ahead in areas such as CX strategy and AI adoption, while others risk behind left behind, writes Alastair Beddow. Despite a persistently lukewarm...
by Jennifer Owen | Mar 1, 2024 | PM Magazine
Totum consultant Jennifer Owen talks to Matt Stevens at Dentons and Steve Carlton at Slaughter and May about how they are using data to unlock intelligence. Today’s explosion in data, together with the rise of artificial intelligence (AI) and machine learning,...
by Nina Stanfield | Mar 1, 2024 | PM Magazine
Independent professional services consultancy Barnett Waddingham has embraced data-led marketing. Marketing Insights Manager Nina Stanfield and Marketing Campaigns Manager Karen Hamilton explain more. Most of the marketing we do is digital marketing, and much of what...
by James Lumley | Mar 1, 2024 | PM Magazine
The digital revolution means that we are now drowning in an abundance of data. What’s a marketeer to do? James Lumley finds out more. In 2012, two years after the first iPad hit the market, iconic management publication The Harvard Business Review predicted that big...
