by Susanne Pugsley | Mar 22, 2024 | PM Magazine
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
by icarus | Mar 1, 2024 | PM Magazine
“Now, here’s an idea,” announced my managing partner, theatrically. “A drinks party with no drinks.” It was the monthly meeting, and we’d been discussing how we might get the firm’s staff together to cheer them up at an austere time of the year. MP paused so that we...
by Barbara Koenen-Geerdink | Mar 1, 2024 | PM Magazine
With the eyes of the world on the UAE and COP28, Al Tamimi & Company stepped up its marketing, BD and pro bono activity. Barbara Koenen-Geerdink and Joanna Thomas share their COP28 journey. The Conference of the Parties (COP) in its 28th edition, COP28, took place...
by Sholto Lindsey-Smith | Mar 1, 2024 | PM Magazine
Professional services firms are now taking a more considered and creative approach to the integration of brands. It is, says Sholto Lindsay-Smith, important if value is to be driven from the deal. The merger of Allen & Overy and Shearman & Sterling will result...
by Robert Pinheiro | Mar 1, 2024 | PM Magazine
The Fast Growth Secrets campaign delivers a multi-channel, multi-region ‘oven-ready’ thought leadership campaign. Robert Pinheiro shares its strategy and approach. We need an integrated, pan-regional campaign to showcase our unique sector expertise that can be...
by Simon Marshall | Mar 1, 2024 | PM Magazine
Investing time in social media is work. It should be a key tool in your business development toolbox. Simon Marshall explains how. It is fair to say that the legal sector was slow to explore and embrace the inherent power of social media platforms. The reasons for...
