by John de Forte | May 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: the perils of predictive text. One product of AI has aroused little attention. Perhaps that is because it seems to have been with us for a long time and we don’t think of...
by Nicole Bachman | May 1, 2024 | PM Magazine
An engaged, collaborative and high-performing C-suite is essential if professional services firms are to navigate a VUCA world, says Nicole Bachman. The professional services landscape has changed dramatically over the past decade and will continue to do so....
by Ralph Jackson | May 1, 2024 | PM Magazine
Preparation is key to riding a crisis, says Ralph Jackson. As marketeers and PRs working in professional services know, having your firm or client criticised in your professions’ media is not great; it’s even worse when that can escalate to the legacy (or traditional)...
by Michael Evans | May 1, 2024 | PM Magazine
Benchmarking one firm’s reputation against another is challenging. But no longer, with the Positive Law Firm Reputation Index, or RepDex, shining a light on the world’s largest law firms say Michael Evans and Tom Boulton. Here are some facts about the media profiles...
by Matt Baldwin | May 1, 2024 | PM Magazine
From the UK’s busiest coffee shop to one of the world’s largest accountancy and advisory networks. Nikola Verespejova, the global Brand Manager at HLB, speaks to Matt Baldwin. Nikola Verespejova is a strong believer in serendipity. A Slovak national living in London...
by Bernard Savage | May 1, 2024 | PM Magazine
Too busy for business development? That, says Bernard Savage, misses the point. In the bustling realm of professional services, the notion of ‘being too busy for business development’ can be a tempting rationale. Amidst the flurry of client demands and operational...
