Lawyers in the dock

John de Forte takes a sideways look at the world of professional services marketing. How can law firms counter negative perceptions about their profession? An IT expert asked a user to choose a password of eight characters. The user replied: ‘Snow White and the Seven...

See the possibility – Real Leaders

Richard Lackey explains how Weightmans is transforming law sector perceptions with leadership-driven, people-focused creative content. Launched amidst a rapidly evolving industry landscape, Weightmans’ Real Leaders campaign was designed to elevate the firm’s brand and...

The truth about AI in professional services PR

Communications teams are embracing AI – but cautiously. As tools evolve, the real test is to balance speed and scale with judgement and trust, says Ryan McSharry and Helen Scott. The professional services sector is rarely first to adopt new technologies – nor is it...