by Naomi Butson | Jul 1, 2026 | Editor's picks, PM Magazine
Communications works best when it stops feeling like marketing, says Naomi Butson. It is a truth universally acknowledged, that a professional services firm in possession of a great reputation must be in want of someone to tell people about it. What is rather less...
by Chris Hinze | Jul 1, 2026 | Editor's picks, PM Magazine
The artificial spokesperson has arrived – polished, scalable and endlessly available. But when digital avatars start speaking for business leaders, who, asks Chris Hinze, is really accountable for what they say? There’s a peculiar loop in how we imagine the future: we...
by James Lumley | Jul 1, 2026 | PM Magazine
For nearly a decade, media relations lost ground to digital PR, SEO metrics and link chasing. Matt Baldwin of Coast Communications, who has spent 25 years getting professional services firms into the publications their clients read, thinks that was a mistake. AI is...
by James Lumley | Jul 1, 2026 | PM Magazine
Professional services public relations came of age in an era of noise and disruption. Now, as it faces the predicted AI revolution, comms leads are predicting a return to fundamentals of the craft. Byline.London’s James Lumley finds out more. Ryan McSharry, a Director...
by Matt Baldwin | Jul 1, 2026 | PM Magazine
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by Matt Baldwin | Jul 1, 2026 | PM Magazine
Neil Wyatt Albert Goodman has promoted Neil Wyatt to Business Development Director. Gary De Souza Gary De Souza has joined HaysMac as a Director in its Media, Marketing & Advertising sector team. He joins from Moore Kingston Smith. Log in to read more...
