You said. We did.

Collecting feedback is easy. Acting on it consistently to build a rewarding client experience is not, says Murgitroyd’s Laurence Cheney. As I prepare to move into the newly created role of Head of Clients, I have been reflecting on a question that many professional...

The spy who billed me

Mystery shoppers have prowled the supermarket aisles for decades. Now they’re phoning law and accountancy firms. But what do they actually catch? How do you mystery shop a professional services firm? You can hardly wander in with a basket. “It’s a lot harder than a...

It’s not about you…

What is ‘client experience’? And should we care? Byline.London’s James Lumley asks the experts and discovers that it’s much more than a survey. There is a newish buzzword going round marketing departments at professional services firms: client experience. It’s the...

On the move

Melanie Bancroft Sheffield solictors Hall Brown has appointed Melanie Bancroft as its first Head of Marketing and Business Development. She was previously a business development manager at Irwin Mitchell. Deborah King Keidan Harrison in London has appointed Deborah...