Brand watch – Fisher German

Laura Taylor explains why and how Fisher German embarked on a bold brand transformation. On May 1, we unveiled a bold new chapter in the Fisher German story; a vibrant rebrand that marks not just a visual transformation, but a powerful evolution of who we are and...

Spotlight – Eleanor Braham

Bindmans is a knight in shining armour to many of its clients. It is, Eleanor Braham tells Matt Baldwin, reflected in its marketing. Bindmans is arguably the UK’s leading human rights law firm. It has for over 50 years challenged injustice, protecting the rights and...

Colour speaks louder than words

Michelle Hughes explores what colour says about your brand. There are many reasons why some brands stick in your mind more than others, from a catchy theme tune to a bold campaign or strapline, but one of the most obvious and often overlooked is colour (and font, but...

The art of marketing

For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...

From Hollywood to the boardroom

An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...