by James Lumley | Jan 21, 2025 | PM Magazine
One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...
by James Lumley | Jan 21, 2025 | Editor's picks, PM Magazine
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
by Adam Powell | Nov 18, 2024 | PM Magazine
With individuals more trusted than organisations, why, asks Adam Powell, a senior adviser to CEOs and political leaders, are so few managing partners taking to LinkedIn in a meaningful way? What do the initials CEO stand for? For decades, the answer was simple – chief...
by Allan Schoenberg | Nov 18, 2024 | PM Magazine
The role of law firm communicators and marketers has undergone a remarkable transformation in the last decade, and this is just the beginning, says Allan Schoenberg. With increased competition for clients and talent, including business services professionals, and more...
by Meg Long and Catriona Collier | Nov 18, 2024 | PM Magazine
With years of experience reviewing countless law firm websites and social media profiles, Meg Long, Senior Digital Marketing Manager at Kennedys, and Catriona Collier, Managing Director at Flare Insight, share their advice with firms looking to elevate their...
by Jo Cunningham and Richard Silbermann | Nov 18, 2024 | PM Magazine
In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact. For over a decade, IBB Law had deliberated on updating its visual...
