by Matt Baldwin | Jan 21, 2025 | PM Magazine
Taking the leap from a big to a smaller firm, where marketing and BD starts and stops with you, is no easy move. But it helps when that firm is ranked as one of Ireland’s Best Places to Work by The Sunday Times, as Stephen Bolger explains to Matt Baldwin. Based in...
by Matt Baldwin | Jan 21, 2025 | Editor's picks, PM Magazine
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
by Siew Fong Yiap | Jan 21, 2025 | PM Magazine
Does your client feedback programme genuinely enrich the client experience? Siew Fong Yiap shares the client voice and discovers client feedback programmes need dedication over dollars. Research from BTI Consulting suggests that while 72% of clients have a desire to...
by James Lumley | Jan 21, 2025 | PM Magazine
One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...
by James Lumley | Jan 21, 2025 | Editor's picks, PM Magazine
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
by Adam Powell | Nov 18, 2024 | PM Magazine
With individuals more trusted than organisations, why, asks Adam Powell, a senior adviser to CEOs and political leaders, are so few managing partners taking to LinkedIn in a meaningful way? What do the initials CEO stand for? For decades, the answer was simple – chief...
