by Jess Coombes | Sep 1, 2026 | PM Magazine
Client experience is our most powerful marketing tool, says Jess Coombes. At Amicus Law, we believe that delivering excellent legal advice is only part of what makes a great law firm. The way clients feel throughout their journey with us is equally important. From the...
by Kelly White | Sep 1, 2026 | PM Magazine
The legal sector’s traditional scepticism towards technology is often said to be a weakness, but it is precisely this scepticism that should guide firms’ approach to AI, says Kelly White. The legal sector has never been what I would call an enthusiastic early adopter...
by Giles Edwards | Sep 1, 2026 | PM Magazine
Professional services should embrace being a bit more unprofessional, argues Giles Edwards. A little over 20 years ago, I spent two years teaching English in Indonesia. By most conventional measures, I was a terrible teacher. But thanks to having the maturity of a...
by Alastair Beddow and Ruxandra Radulescu | Sep 1, 2026 | Editor's picks, PM Magazine
From the boardroom to the client meeting, professional services firms thrive on confidence. Confidence is built in preparation, yet knowledge gaps can inhibit and undermine that confidence. It is the theme of the PM Forum’s annual conference on 7 October 2026 in...
by Matt Baldwin | Sep 1, 2026 | PM Magazine
Marketing a regional law firm isn’t about making the most noise. It’s about building trust, strengthening relationships and ensuring a firm’s reputation is visible where it matters. Emily Waddell tells Matt Baldwin why. Marketing a regional law firm isn’t about making...
by Barney O’Kelly | Sep 1, 2026 | Editor's picks, PM Magazine
Good marketing takes risks. But in professional services, where risk is engineered out, that creates tension, says Barney O’Kelly I’ve spent the better part of two decades working in professional services marketing. Long enough to have watched the same conversation...
