The machine that cannot dream

AI can generate content in seconds, but speed is not the same as creativity, says Richard Silbermann. AI is changing creative production and there are two emerging opinions. Agencies are panicking, worried AI will replace designers. Clients, on the other hand, are...

The voice of the client

After a career in global law firms, Stephen Arnold joined Foot Anstey as its first Chief Client Officer. He tells Matt Baldwin why ambitious national firms can offer marketers greater influence, faster change and a louder client voice. Stephen Arnold has built a...

Stop chasing AI optimisation shortcuts

There is no shortage of specialists promising GEO, AIO and AI optimisation strategies. But for professional services firms, the route to visibility may be far less complicated – and far less exciting – says Michelle Hughes. A few weeks ago, I was doing my daily check...