PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Fifth Day: Promoting pro bono
Fifth Day is an advocacy initiative across the UK to promote and develop pro bono work by professional staff across law firms. Fifth Day was founded in 2022 by professional services communications expert Fred Banning. At the time, Fred explained: “In 2018, I applied...
Does providing office space open doors?
Events have long been a cornerstone of professional services marketing, and firms are often generous in allowing third parties to use that event space. But, asks Nick Misquitta, do they really bring any lasting value? The value of venue space has never been higher....
Always learning
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
Articles from latest issue
How Ellisons used independence to power brand differentiation
Private equity is reshaping the law firm. Ellisons is taking a different...
From hunches to hard data
Brand tracking is more than a marketing metric. It is the key to unlocking...
Abi Lyons – From fashion to law
From criminology to fashion, Abi Lyons’ route into legal PR is anything but...
A novel solution that boosts cross-selling
Richard Chaplin introduces the Thought Leadership & Competitor (TLC)...
A community of connections
When business development teams see themselves as business partners, it...
Everyone’s an expert
The way consumers buy professional services is changing. But are firms keeping...
The power of harnessing neurodivergent talent
If marketing and business development want to remain agile, innovative and...
Running on empty
Marketers need a new blueprint for energy, performance and leadership because...
Brodies wants to be the model law firm for mental health. Is it getting there?
It’s not fruit on a Friday. That’s the line Emma Newlands comes back to,...
You can’t wellness your way out of a toxic culture
While mental health support for fee-earners has long been on the radar, many...
On the move .
Tom Dunn Tom Dunn has joined Simmons & Simmons as a Business Development...
Harnessing AI for growth – insights from Cambridge
On 1 July, the East of England Committee hosted a forward-looking event at the...
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head...
Latest news
Millions being lost by lawyers who fear appearing too ‘pushy’
Lawyers who do not refer clients to colleagues for fear of appearing pushy are...
Lucy Rao joins Kennedys as Global Business Development Director
Global law firm Kennedys has appointed Lucy Rao as Global Business Development...
Trio for Womble Bond Dickinson
Law firm Womble Bond Dickinson has grown its BD team with the appointment of...
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”