PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
Articles from latest issue
Millions being lost by lawyers who fear appearing too ‘pushy’
Lawyers who do not refer clients to colleagues for fear of appearing pushy are...
Lucy Rao joins Kennedys as Global Business Development Director
Global law firm Kennedys has appointed Lucy Rao as Global Business Development...
Trio for Womble Bond Dickinson
Law firm Womble Bond Dickinson has grown its BD team with the appointment of...
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What’s next in Canada: Opportunities to learn, connect and grow
The PM Forum Canada Chapter is growing, and is thrilled to announce two...
Hill Dickinson announced as official stadium naming rights partner for new Everton stadium
Everton Football Club has announced Hill Dickinson as the official naming...
Treat them as clients
Referral marketing has long been a source of work for professional services...
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising...
Dodging a bullet (but not for long)
Icarus gets lassoed into community engagement. Readers last found me dangling...
Eyes. Head. Heart.
Brands are not built in boardrooms or brainstorms. They are built in the...
Systemising referrals in professional services
A clear referral strategy will broaden a firm’s business development reach,...
Rethinking technology evaluations in professional services
The way professional services firms respond to pitches and tenders is broken....
Winning work in the age of AI -How professional services firms are transforming proposal generation
The way professional services firms respond to pitches and tenders is broken....
Latest news
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What’s next in Canada: Opportunities to learn, connect and grow
The PM Forum Canada Chapter is growing, and is thrilled to announce two...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”



