PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Business development coaching – Why consistency is more important than intensity
Business Development Lead, DeloitteHabits beat gestures when building a BD culture, says Martin Bragg, Business Development Lead at Deloitte. Relationships oil the wheels of professional services. Even today, in a world of reverse auctions and ever more competitive...
The power of print
In a noisy world, print is enjoying a renaissance. Kate Roberts at Shakespeare Martineau explains why. As content managers within the professional services sector, we’re tasked with the crucial responsibility of creating and disseminating information to our target...
Doing the right thing?
Over the last few years, professional services firms have come under increasing pressure not just to do good, but to demonstrate that they are doing good both to their clients and to the world at large. How have they been doing this, and in what way is this impacting...
Articles from latest issue
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising...
Dodging a bullet (but not for long)
Icarus gets lassoed into community engagement. Readers last found me dangling...
Eyes. Head. Heart.
Brands are not built in boardrooms or brainstorms. They are built in the...
Systemising referrals in professional services
A clear referral strategy will broaden a firm’s business development reach,...
Rethinking technology evaluations in professional services
The way professional services firms respond to pitches and tenders is broken....
Winning work in the age of AI -How professional services firms are transforming proposal generation
The way professional services firms respond to pitches and tenders is broken....
Macpherson Kelley’s Amplifier success
When the Australian law firm Macpherson Kelley adopted the Amplifier approach...
The trust sellers – Helping marketing professionals move beyond the leap of faith
Greg Tilse explains how leading professional services firms use real-time...
Brand watch – Fisher German
Laura Taylor explains why and how Fisher German embarked on a bold brand...
Spotlight – Eleanor Braham
Bindmans is a knight in shining armour to many of its clients. It is, Eleanor...
Colour speaks louder than words
Michelle Hughes explores what colour says about your brand. There are many...
The art of marketing
For marketers to truly understand their firm it helps to see it through the...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons...
Latest news
Penningtons Manches Cooper strengthens Marketing and BD team
Law firm Penningtons Manches Cooper has strengthened its marketing and...
PM Events review – PM Forum Middle East community hosts an impactful day of personal branding
Hosted at Kreston Menon’s Dubai office and facilitated by PM Forum’s Middle...
Azets appoints Paula Darvell as Group Chief Marketing Officer
Azets, the international advisory, outsourcing and compliance group, has...
Ashurst appoints Chief Business Development Officer
Global law firm Ashurst has appointed Adam Soames as its Chief Business...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”



