PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor

In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
Articles from latest issue
Why all firms sound the same, why they shouldn’t – and how to create standout
The way you sound says everything about you. As AI makes comms more...
Anna Weeden Marketing the creatives
A deep passion for the creative industries builds great marketers. Anna Weeden...
Why standing still isn’t an option Refreshing a professional services brand in 2025
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares...
The Lover Brand
In late September, Wedlake Bell revealed a very different brand. It is, says...
Trust in the balance : Brands and DEI in a shifting world
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is...
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual...
Chambers reacts
Chambers is investing significantly in how we work with law firms. Our...
Chambers hits law firms with stiff price increases as sales teams target partners
Law firm marketers question the value of the legal directories following...
Lifting off: Why Albert Goodman backed the Bristol Balloon Fiesta
West Country accountancy firm Albert Goodman put its name – and brand colours...
Burnishing your brand or buying a badge?
From hot-air balloons to horticultural show gardens, professional services...
On the move ..
Catriona Russell Lester Aldridge has appointed Catriona Russell its Business...
PM Forum welcomes the following new members
Lavery, Canada Marks & Clerk, Canada Osborne Partners, India Dillon...
Clifford Chance reveal brand refresh
Global law firm Clifford Chance has unveiled a refresh of its brand,...
Latest news
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What’s next in Canada: Opportunities to learn, connect and grow
The PM Forum Canada Chapter is growing, and is thrilled to announce two...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”



