Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2025
What are leading firms doing differently to win and retain clients
From back office to brand story: Using and marketing AI
30th Annual PM Forum Conference 2025
October 2025
The building blocks of a seamless client journey
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Rewriting the rules
Law firm Spencer West thinks referrals are so important it based its business model on them. Emma Sosner, Director of Business Development and Marketing at international law firm Spencer West, thinks her firm’s approach revolutionises referrals, both internal and...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons Switalskis Solicitors
Going Aiwol?
John de Forte takes a sideways look at the world of professional services marketing. This month: everyone loves AI, but what are the risks for marketing departments? According to a recent survey, 94% of CEOs suspect their employees are using AI tools without company...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”