Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
October 2025
Coffee convertors– Making client conversations meaningful
Making the most of marketing: the partner’s view
Advancing the Dialogue on Professional Services Marketing
November 2025
Hybrid, Human, High‑Impact: Rethinking Client Events in 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Best of Friends: Canada and the IBA
The IBA heads to Canada in November this year, and the PM Forum’s Canadian chapter will be holding a special event for business development and marketing professionals, writes Natasha Tucker. The International Bar Association (IBA) has been around since 1947,...
Building B2B Relationships
How to identify, map and develop key relationships to win more business. In a market where clients are more informed, more demanding and armed with more data than ever before, the premium on building authentic, productive B2B relationships has never been higher. In...
Face time, thought leadership and the decline of paid ads: What clients really want from your market
Stop guessing and start listening. Your clients already know what they want, but, asks Jon Huxley, do you? Marketing a professional services firm used to be simple: put your brand name on a charity marathon event, sponsor the occasional conference, and, if you're...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”