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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
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Articles to browse
How property procurement can deliver social value by design
Social value is often treated as a box to tick at procurement. Neha Sawjani argues it should be designed into property projects from the start, and that the supply chain is one of the most powerful levers. Social value has become an increasingly important...
Five ways AI can quietly weaken your brand
AI can make creative work quicker, easier and cheaper to produce. But without the right questions and controls, it can also make your brand less distinctive, less coherent and harder to trust, says Bob Mytton. AI is already part of the creative process. It can help...
Who knows who
It’s the mapping and not the map that builds relationships, says Peter Mills. Whether you call it relationship mapping or not, you likely do this in your organisation; it might be informally and not at all explicitly, or it might be in a very structured way. The...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
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